AI Insights
AI Marketing: Predicting Future Customer Lifetime Value to Increase Sales
Introduction In today’s competitive world, increasing sales is a priority for any business. The analysis of Customer Lifetime Value (CLV) proves to be an essential tool to achieve this goal. Concept of Customer Lifetime Value (CLV): CLV represents the total value that a customer brings to a company during the
Boost Your Sales Using Artificial Intelligence for Lead Scoring
Introduction Lead scoring is a crucial technique in the sales process that allows companies to evaluate and classify potential customers based on their likelihood of conversion. This method not only optimises time and resources, but significantly improves the effectiveness of marketing and sales campaigns. Elai stands out as the best
Omnichannel for BPOs: the way to improve customer service
Omnichannel for BPOs: the way to improve customer service Over the years, the ability of users to interact with new technologies has rapidly increased. Digital channels, in all their forms, are being used with increasing confidence by people for personal and recreational purposes, but also to communicate with friends and
Artificial Intelligence and Telcos, the new scenarios of 2024 with Artificial Intelligence
Artificial Intelligence and Telcos, the new scenarios of 2024 with Artificial Intelligence Telecommunications companies today find themselves operating in a very complex environment, forcing them to make increasingly important strategic decisions that will define their business in the future. In particular, there are four factors that influence this environment and
Cloud and Artificial Intelligence, boundless possibilities for analysis
Cloud and Artificial Intelligence, boundless possibilities for analysis The context within which modern companies are moving is becoming increasingly complex. Regardless of the size of the enterprise, each of them needs to think quickly and find innovative solutions that will enable them to stay ahead of the curve and, above
Artificial intelligence and data analytics, the future of modern businesses
Artificial intelligence and data analytics, the future of modern businesses There is no doubt that analytics and emerging technologies are essential to generating more value for businesses through data. But there is one essential aspect that runs through the entire process: trust in the data itself. Just as sterilization is
CRM and Artificial Intelligence, how to increase the value of your customer base
CRM and Artificial Intelligence, how to increase the value of your customer base Customer Relationship Management (CRM) is a strategy used by companies to manage interactions with their current and potential customers. CRM helps organizations streamline processes, but above all increase sales, improve customer service and, consequently, profitability. When we
Up-Selling and Cross-Selling, how to increase sales thanks to artificial intelligence
Up-Selling and Cross-Selling, how to increase sales thanks to Artificial Intelligence When a consumer buys a product, they are completing a very long journey in which they have researched, read and heard opinions and, in the end, decided to purchase. That moment is a starting point for the company, since
Lead Scoring and Artificial Intelligence, how to maximise inbound sales
Lead Scoring and Artificial Intelligence, how to maximise inbound sales The modern market is very complex, today’s companies need to present themselves consistently to their consumers by maintaining integrated and coherent communication, both online and offline. At the same time, they need to be visible to consumers, because the choice
Revenue Churn, how to minimise it with Artificial Intelligence
Revenue Churn, how to minimise it with Artificial Intelligence The relationship between companies and consumers holds a central position in today’s market, which is increasingly marked by horizontal and two-way communication between users and product and/or service providers. For this reason, modern companies must be able to set up a
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base
Artificial Intelligence and Anti-Churn Strategies: How to minimize the risk of customer abandonment from your customer base It is essential for companies to be able to set up strategies capable of decreasing the churn rate which, if uncontrolled, can have serious repercussions on both revenues and corporate image, and which
Improve acquisition strategies thanks to Artificial Intelligence
Improve acquisition strategies thanks to Artificial Intelligence Investing in an effective customer acquisition strategy is critical for modern businesses. Immersed in a highly competitive market, in which the speed of analysis and adaptation dictates their chances of growth or decline, each of them must be prepared to face and overcome