Discover how Monte dei paschi di Siena achieved its goals using Elai
“The use of Elai has allowed us to more precisely identify contacts with the highest probability of conversion, thereby optimizing the effectiveness of our telemarketing campaigns”
Simone Reto
Simone Reto
“The use of Elai has allowed us to more precisely identify contacts with the highest probability of conversion, thereby optimizing the effectiveness of our telemarketing campaigns”
Banking
Industry
Italy
Country
One of Europe’s historic banks, faced the challenge of improving the effectiveness of its telemarketing campaigns. With a high volume of contacts to manage, the bank was looking for an innovative solution that would allow it to optimize targeting and increase the likelihood of success in selling its financial products.
“Monte dei Paschi di Siena required a system that could analyze data with intelligence"
Clients need
Manual management of contact lists and a standardized approach to potential clients were no longer sufficient for the demands of an increasingly competitive market. Monte dei Paschi di Siena required a system that could analyze data with intelligence, helping operators focus on the most valuable contacts.
Adopted solution
During the “VO.I.C.E. First” project, organized by Teleperformance, the bank utilized Elai’ artificial intelligence to improve targeting processes in teleselling campaigns. This allowed for assigning a propensity score to each contact, helping operators prioritize high-potential clients over less promising ones.
“Improve targeting processes in teleselling campaigns”
Results achieved by Monte dei paschi di Siena with Elai
“The results are positive across all products, so we can absolutely say we are satisfied”, commented Simone Reto. The introduction of the Elai platform had an immediate and measurable impact on the performance of Monte dei Paschi di Siena’s campaigns.
- Greater targeting precision: The bank was able to more accurately identify contacts with a higher likelihood of purchasing, significantly improving conversion rates.
- Increased operational efficiency: Telemarketing agents could focus on more targeted contacts, reducing management time and maximizing available resources.